Apparel Design
Original silhouettes, design concepts, colorways and branding placement shaped around your market and product direction.
Fashion designer · Technical designer
I help clothing brands turn ideas into clear, production-ready designs—combining creative direction, technical precision and real-world apparel construction.
01 / Selected work
From first sketch to manufacturer handoff, each project is developed with the details factories need to quote, sample and produce with confidence.

Full footwear package covering colorways, materials, construction, component specifications and measurements.

Technical development with colorways, panel construction, branding, BOM and graded specifications.

Women’s performance set developed with fit notes, construction, color standards, POM and production details.

Coordinated activewear package with silhouette development, fabric direction and factory-ready specifications.

Premium knitwear package focused on fit, neckline, rib detailing, measurements, testing and quality standards.

Clean everyday vest with interior construction, pocket details, trims, colorways and complete measurement specs.

Close-to-body product development covering pouch construction, waistband, seams, colorways and size specifications.
Independent designer
Casablanca, Morocco
02 / About me
I’m an independent fashion and technical apparel designer based in Casablanca, Morocco. For more than five years, I’ve helped clothing brands turn early ideas into clear, factory-ready products.
I work directly with every client—from understanding the concept and refining the garment to building technical flats, construction details, measurement specifications, BOMs, colorways and production artwork. There’s no handoff to an anonymous team: the person you speak with is the person doing the work.
My experience spans streetwear, activewear, menswear, womenswear, accessories and footwear. I care about designs that feel original, but also about making sure a manufacturer can understand and execute them.
Some client work remains confidential under NDA. The selected projects here show the same level of detail and production thinking I bring to every collaboration.
Let’s discuss your product03 / Services
Choose a focused deliverable or combine services into a complete development package for your collection.
Original silhouettes, design concepts, colorways and branding placement shaped around your market and product direction.
Technical flats, construction callouts, POM, grading, BOM, labels, trims and color specifications in a clear manufacturer-ready package.
Typography, illustration and placement graphics prepared for screen print, DTG, DTF, embroidery and other production methods.
Refinement of existing tech packs, fit specs, grading, construction and artwork before sampling or manufacturer handoff.
04 / Process
A collaborative workflow designed to keep decisions visible and your development moving.
We align on your product, customer, references, deliverables and manufacturer requirements.
I develop the silhouette, features, graphics and color direction for review.
Approved designs become detailed flats, specifications, construction and production artwork.
You receive organized PDF and editable source files, plus clarification support during sampling.
Have a product in mind?
Book a 30-minute discovery call to discuss your collection, scope, timeline and the best next step.
Discovery call